Market Leader: Intermediate: International Management
Adrian Pilbeam “Market Leader: Intermediate: International Management"
Longman (5 Jul 2000) | 1999-11-30 | ISBN:0582328411 | PDF | 96 pages | 9,1 Mb
"International Management"is one of a number of specialist books within the Market Leader series that compliments the course.
Part1 BUSINESS STRATEGY
Unit1 Company structure
Unit 2 The global company
Unit3 Global production
Unit 4 Entering a foreign market
Units International mergers
Unit6 Business in the 2i5t century
Part 2 CULTURAL ISSUES
Unit 7 Corporate cultures
Unite Global careers
Unit 9 Management attitudes in Germany and Britain
Part ç SELECTION, TRAINING AND DEVELOPMENT
Unit io The value of MBAs
Unit è Recruiting internationally
Unit 12 Selecting international managers
Unit 13 Training across cultures
Unit 14 International management development
THE INTERNATIONAL MANAGER
Unit 15 Thinking global, acting local
Unit 16 Routes to top management
Unit 17 Overseas postings
Unit 18 Returning home
Glossary
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